Mediterranean Retreat in the Heart of Woodside
850 Woodside Drive · Woodside, California
Presented By
Lisa Keith
Prepared June 2026
01 · The Property
Behind an enchanting stone wall, tucked into one of Woodside's most private and picturesque settings, lies a remarkable estate that feels more like a hidden Italian countryside retreat than a Silicon Valley residence. Designed and built nearly a century ago by a San Francisco Italian architect as his own summer home, the property blends timeless European character with thoughtful modern amenities and meticulous stewardship.
For 43 years, the home has been lovingly cared for by the same owners, who have thoughtfully restored, updated, and enhanced every aspect of the property while preserving the architectural integrity and soul of the original design. The result is a residence that feels authentic, warm, and enduring — a home that simply cannot be replicated.
A residence that feels authentic, warm, and enduring — a home that cannot be replicated.
01 · The Property
The Residence
Chef's kitchen with high-end appliances · dedicated home office · fitness center
The Grounds
Mediterranean courtyard entrance with mature lemon and tulip trees and the original recirculating fountain
Lutron lighting · extensive gardens with lighted pathways
Redwoods · maples · fruit-bearing orchard and raspberry vines
02 · What Makes It Unique
Distinctive architecture and pedigree — an architect's own summer home, nearly a century in the making.
Mature, established gardens that cannot be recreated at any price or on any timeline.
A rare balance of privacy and accessibility — secluded yet minutes from the heart of the Peninsula.
The feeling of Carmel-by-the-Sea, Montecito, or Tuscany — a character seldom found in Woodside, and a genuine point of differentiation for the right buyer.
03 · Objectives
04 · Target Audience
Prospective buyers are most likely to come from one of three circumstances.
A successful young family drawn to exceptional schools and quality of life, seeking a home that feels grounded, secure, and enduring. They envision children on expansive lawns and gatherings in the garden, attracted to the privacy, character, and the sense that this is a place where family traditions are established and passed forward.
Having moved beyond the need for a large estate, they still desire a home of distinction. They entertain frequently, travel often, and appreciate a property that is elegant without being overwhelming — a gracious retreat where children and grandchildren are welcomed, yet daily living remains intimate, manageable, and serene.
A family or global executive who spends part of the year in the United States. The private setting, manageable scale, lock-and-leave convenience, and proximity to both Silicon Valley and San Francisco make it an ideal Peninsula residence. They prize old-world architecture, mature gardens, and a residence with a unique story and identity.
04 · Target Audience
The greatest luxury of 850 Woodside is not its size or amenities, but its ability to provide a sense of place, tranquility, and belonging.
05 · Preparation for Sale
Preparing the home for market serves several fundamental purposes.
Where existing furniture will have the greatest impact, supplemented by staging.
Leave the dining table · stage counters and island
Leave the desk · stage with chair and floor lamp
Bed and two chairs only
Bed and two chairs only
Simple staging
Leave built-in televisions · stage closet and bathroom space
06 · Marketing Strategy
Each listing is its own opportunity. I customize the marketing strategy for every property based on the client's goals and sensitivities and on current market conditions. Together we will determine the best approach to sell your home as efficiently as possible — for a premium price and on the most favorable terms.
I work from a tiered rollout that progresses from private exposure to full public marketing. For 850 Woodside, our intention is to operate under Phase 1 from June through September, then proceed with Phase 2.
Compelling collateral begins with a careful read of the property's special features and its ideal buyer. We custom-create the following materials to power all marketing and advertising.
Short-form copy for marketing and advertising
Research and narrative on the home's story and points of interest
To further differentiate the property
Multiple professional films of varying lengths for social, web, and a feature highlighting the home
Professional imagery used across all marketing
Custom collateral to orient buyers to the property
The latest 3D technology, letting buyers explore the home from anywhere in the world
A bespoke property site with optional privacy settings
06 · Marketing Strategy
Quiet-period marketing. The property is carefully and deliberately exposed to select agents and clients. We can market publicly without associating the home with the owner's name or address — giving qualified buyers an opportunity to act before the home reaches the broader market.
Methods
Leveraging every available channel to market the property across local, regional, national, and international media.
Methods
06 · Marketing Strategy
| Marketing Item | Cost |
|---|---|
| Professional photography | $6,995 |
| Matterport 3D tour | $4,400 |
| Video production | $5,500 |
| Brochure production (100 qty) | $555 |
| Website design | $1,692 |
| Vanity URL | $25 |
| Graphic design | $965 |
| Copywriting | $1,300 |
| Public relations | $2,500 |
| Floor plans | $1,895 |
| Total | $25,827 |
These production costs are paid directly by Lisa Keith. Figures are estimates and may be tailored to the final campaign plan.
Proposed advertising budget once the property enters the public market in Phase 2. In addition, 6% of every commission is paid for expanded reach through Sotheby's International Realty (est. $10,000), indicated below as SIR.
| Outlet | Timing | Cost |
|---|---|---|
| Email campaign to proprietary list of agents & influencers | Month 1 | $1,000 |
| Almanac full-page ad | Month 1 | $1,100 |
| Palo Alto Weekly full-page ad | Month 1 | $1,400 |
| SFGate.com / Real Estate gallery ad | Month 1 | $500 |
| Sotheby's Realty online distribution | Month 1 & ongoing | SIR |
| Listed on SothebysRealty.com | Month 1 & ongoing | SIR |
| Listed on GGSIR.com | Month 1 & ongoing | SIR |
| Sotheby's International Realty E-Gallery | Month 1 & ongoing | SIR |
| Sotheby's Preferred e-newsletter inclusion | Month 2 | $3,000 |
| Almanac full-page ad | Month 2 | $1,100 |
| Palo Alto Weekly full-page ad | Month 2 | $1,400 |
| Nob Hill Gazette "On The Market" email blast | Month 2 | $500 |
| San Francisco Chronicle — Real Estate print ad | Month 2 | $1,300 |
| SFGate.com / Real Estate gallery ad | Month 3 | $500 |
| Almanac full-page ad | Month 3 | $1,100 |
| Palo Alto Weekly full-page ad | Month 3 | $1,400 |
| Wall Street Journal newspaper ad | Month 3 | $795 |
| New York Times — Sunday Real Estate ad | Month 3 | $760 |
| Subtotal | $15,855 | |
| SIR 6% marketing fee | $10,000 | |
| Total | $25,855 |
07 · Valuation & Pricing
I draw on comparable sales, competing active listings, and a current read of the market and active buyer pools to determine where the value of the property sits — and to shape a specific pricing strategy.
850 Woodside is a singular property in its location, and singular properties reward the right approach. The opportunity is to attract the buyer who recognizes that value is set by rarity, not precedent — and who is ready to establish a new benchmark for the neighborhood. We build that confidence with a clear narrative: anchoring to the nearest relevant sales and leaning on replacement value, which this estate's mature gardens and architectural pedigree make especially compelling.
A full list of recent $6M-plus sales in Woodside accompanies this presentation and is viewable in our Interactive Comparative Market Analysis. The most compelling properties we can point to are:
| Comparable Property | Sold | Price |
|---|---|---|
| [ Address to be added ] | — | — |
| [ Address to be added ] | — | — |
| [ Address to be added ] | — | — |
Recommended List Price
$5,500,000 – $6,000,000
Depending upon the sellers' goals
We can discuss positioning the asking price toward the upper end of this range — or above it — if we choose to allocate additional time to the sales process and hold for the buyer who establishes a new neighborhood benchmark.
08 · Items for Discussion
A handful of decisions will shape our go-to-market approach. Let's work through these together.
If you could net $500K more by being on the market longer, would that change your preference?
The interior design is integral to the look and feel and can speed the sale. We would advise listing a separate price for the furniture and excluding any cherished items in advance.
An invitation-only showcase for qualified targets can build momentum during the quiet period.
Aligning on the right number — and the story behind it — before we launch.
Location · Proximity & Connectivity
09 · The Team & The Network
Sellers trust us because we have the expertise and resources to maximize exposure through Sotheby's International Realty's vast global network, highly effective marketing, and press relationships. Our direct relationship with the Sotheby's auction house lets me market your property to auction-house clients as well.
09 · The Team & The Network
Sotheby's International Realty represents sellers all over the world. Our network of the finest advisors lets us reach qualified buyers wherever they are — and bring them to your door.
sothebysrealty.com earns top rankings in search results, capturing leads worldwide. The mobile-first site lets buyers engage with your property on any device and connect with us to arrange a viewing.
Once showcased on sothebysrealty.com, your listing is syndicated to hand-picked international websites of the most significant media and real estate companies in the world.
The #1 most-profiled luxury real estate brand in the news. We pitch your listing for editorial exposure through relationships with The Financial Times, Architectural Digest, The Wall Street Journal, Mansion Global, The New York Times, and more.
09 · The Team & The Network
Broker · Lic # 00882247
A native of the Bay Area and Peninsula, Lisa has spent her entire career in real estate. Beginning on the commercial side more than 25 years ago, she followed in the footsteps of her late father, Edward A. Keith, a pioneer in San Francisco Bay Area real estate. Lisa built, managed, and led her own brokerage for many years and today is a leader within the residential market for Golden Gate Sotheby's International Realty in Silicon Valley, specializing in the luxury home market in and around Woodside, Portola Valley, Menlo Park, and Atherton. A Woodside resident since 2002, she is an active supporter of the arts and a graduate of Cal Poly, San Luis Obispo.
Sales Manager
Jennifer earned her degree in Managerial Economics from UC Davis before working as a CPA at PricewaterhouseCoopers. She went on to earn an MBA from Stanford Business School and worked in investment banking at Lehman Brothers and later in private equity, underwriting large-scale commercial real estate. With 15 years as a realtor, her ability to negotiate complex transactions and provide data-driven advice is fundamental to helping clients buy and sell.
Special Projects
Founder and creative director of Threestory Studio, a Palo Alto creative studio focused on the design of information, Erik orchestrates marketing communications for the buying and selling of luxury homes. His data-driven, visual thinking creates actionable insights and persuasive campaigns. He is also a published writer and fluent in Spanish.
Social Media Manager
Marimar brings creativity and strategy to the digital space. She oversees all social media platforms, developing and executing campaigns that strengthen the brand's online presence and deepen audience engagement. Through her talent for storytelling, she conveys the right message to the target market, staying ahead of platform changes and digital best practices.
Graphic Design
Phong collaborates with agents to create advertising and collateral that support their sales. An in-house designer devoted exclusively to Golden Gate Sotheby's International Realty listings, he is a get-it-done, tech-savvy creative whose reliability and quick turnaround clients love. He earned a BFA in Graphic Design from San José State University.
Let's Begin
Broker · Lic # 00882247
Golden Gate Sotheby's International Realty